You’re a marketing manager tasked with finding the right influencer for an upcoming campaign targeting young professionals interested in fitness.
What brands want- Influencer Relationship management (IRM) Influencer Relationship Management! IRM? Is there a need to manage influencers too? We
Advertising, at its core, is more than just a message, an emotional trigger which persuades people to take action either
We all are fans of some brands. There’s something that connects us with the brand and its audience. It might
In a market occupied with brands using influencer marketing, the question of creative freedom pops up. Influencer marketing has evolved