Maintaining profitable business relationships with social media influencers is still a challenge several marketers face even today. According to Traackr, 81% of marketers reported that finding the right influencers is one of the main barriers to building a successful influencer program. One of the most apparent manifestations of this challenge is when influencers fail to meet agreed-upon deadlines for content creation and posting. Despite committing to specific timelines, influencers delay or postpone the delivery of sponsored posts, videos, or other content assets.
Marqeting, an influencer marketing platform understands the pangs and perils of marketers facing this challenge. While they may not directly intervene in the influencer’s behavior, their professional experienced team gives guidance, and support to mitigate content delays and work towards a successful campaign execution. Still wondering how’s that possible? Read on the blog post below and gain insights into the right way of managing influencer marketing campaigns.
Influencer Identification and Selection
It takes a good level of expertise and counts of networks to identify and recruit influencers best suited to promote the brand’s products or services. A thorough assessment of influencers’ reach, engagement, authenticity, and alignment with the brand’s values is needed to ensure a client-specific partnership match. They let you focus on your product and manage the entire process of screening and offering high-performing influencers for your brand.
Content Creation and Edits
The search doesn’t end here. Not even half of your role is finished once you have shortlisted influencers for your brand. The legit task begins when you share campaign guidelines with influencers and expect them to follow those without any tolerance for hampered content quality. Content creation and optimization are pivotal aspects of influencer marketing which ensures that participated influencers work towards compelling content that relates with target audiences and drives engagement upwards.
Planning Winning and Thematic Campaign Ideas
A good campaign theme is what describes who you are, what your brand values or motives are. Additionally, instead of crabbing about CTA’s, a campaign theme features influencers adopting storytelling techniques to promote the brand. The brand’s overarching objectives, target audience, and key messaging is understood initially. A thorough market research leads the campaign theme forward by locating trends and consumer preferences. Usually the expertise of creative script writers is leveraged to brainstorm innovative campaign ideas.
Campaign Management and Execution
Influencer Marketing Platforms like theirs oversee all aspects of influencer marketing campaigns, from planning and execution to monitoring and optimization. They coordinate timelines, deliverables, and communication between brands and influencers, to ensure timely delivery of content. From managing logistics to tracking performance metrics, everything is taken care of for campaign success and ROI.
Performance Analysis and Reporting
Working tirelessly without result measurement? Definitely not what the team at Marqeting aims for sure. A thorough performance analysis and actionable insights are provided to the client to replan influencer marketing campaigns continually. They track key performance indicators (KPIs), such as reach, engagement, conversions, and ROI, to evaluate campaign effectiveness. Trend Identification and data analyzation data helps marketers to refine strategies and work towards improvement and maximizing campaign impact.
The Final Verdict
In the words of Steve Jobs, ‘Innovation distinguishes between a leader and a follower.’ When it comes to managing influencer marketing campaigns for success and achieving those big data results that drive growth of your brand, innovation is key. Strategic planning, creative collaboration with influencers and data packed insights draw the audience towards your brand, meaning increased awareness and conversions.
Visit our influencer marketing platform, Marqeting to know more about how we help brands scale up their online growth.
