A Delhi based startup, Donna FMCG has raised $200,000 in a seed funding round from CanQbate50.

Donna FMCG is an E-commerce start-up that sells plant-based products for skin and hair under the brand ‘Positive’, and it was founded by Tanisha Pant and Akshay Dua in August 2017.

“We will use these funds to launch our product in the North American market, also we will be launching our loyalty program ‘Positive FAM’ as a content driven community with live consultation for the people with skin and hair problems,” Tanisha Pant, founder and COO of Donna FMCG said.

Earlier this year, Donna FMCG was part of the Startup Milaap 2020 event organised by RaiseMyStartup, from where they started their discussion to attract investment through Vijay Singh Rathore, founding partner at Nucleus Advisors.

Launched in March, CanQbate50 is a joint initiative of business consulting firm Nucleus Advisors and Toronto-based incubator Venture Development Institute.

“Increased awareness and demand among millennials about organic and animal free products will continue to propel growth in the organic personal care industry. This industry is expected to grow at a projected CAGR of 9.4% from 2019 to 2025. We believe in the Donna FMCG team and their North American future plan seems reliable enough to incubate them in Canada,” Vijay Singh Rathore, founding partner of Nucleus Advisors said.

If you are also looking to raise funds for your startup, register it on https://bit.ly/RMSPitch8 and get a chance to pitch at Pitch8, another initiative of RaiseMyStartup.