Being unique is definitely a good way to grow yourself as a content creator but what if the ‘drool worthy’ content you create doesn’t get loved by your viewers? What if, after all that effort, some people just don’t like it or to simply put- they scroll down your content too quickly? There have been many people out there too who put their heart into the content they create and then worry that it might not get the love it deserves. Fret not, dear readers, as below we share 4 among the most underrated tips for content creators who feel done after networking with people and still not getting any growth.

Consistency >>> Perfection
There’s a reason this point is top of the list. Progress not perfection is what we should be asking ourselves.

Instead of obsessing over making everything flawless, focus on showing up consistently. Posting regularly keeps you in your audience’s feed and builds momentum over time. People relate to realness, not filtered perfection.

Some folks are comfortable sharing every detail of their lives publicly, and that’s cool. But if you’re not one of those people, don’t feel pressured to change. Being a content creator doesn’t mean you have to overshare or sacrifice your privacy. Setting boundaries about what you’re okay with sharing is essential, and there’s no one-size-fits-all approach.

The important thing is to keep showing up, engaging with your audience, and staying true to yourself.

Engagement >>> Followers
Having a massive follower count is okay, but what’s even great? Actual engagement! Likes, comments, DMs—these are the true indicators of success. It’s better to have a smaller, engaged audience than a huge following that’s just scrolling past your content. So, spend more time interacting with your audience than just chasing numbers.

There’s a psychology at play when it comes to engagement. New viewers are more likely to interact with content when they see it already has a lot of likes and comments, even if the content isn’t mind-blowing. It’s that natural inclination—people tend to follow the crowd, especially if they see their friends or relatives have already liked or commented.

This is why engagement holds more weight than just having a massive follower count. Others are drawn in, not just by the content itself, but by the hype surrounding it. So, focus on creating that level of connectedness with your audience, because meaningful engagement will always outweigh the number of followers.

Originality >>> Trends
Trends come and go, but originality sticks around. While hopping on trends can give you a quick shout out, being true to your own style will keep people coming back to watch more. Don’t just blend in with what your competitor creators are doing—stand out by posting something fresh and uniquely you.

Constantly chasing the next big thing can leave you feeling exhausted and break your creativity. Plus, when you’re always following trends, it’s easy to lose sight of what makes you unique and prevents you from developing your own brand identity.

Lately, there’s been a lot of hype around keeping up with trends, especially on Instagram. One trend hits, and suddenly your feed is flooded with a million versions of the same thing—people acting out the same steps, using the same audio, and performing the same actions in slightly different ways. While this can be fun and engaging, it also means that a lot of content starts to look the same.

Ditch the trend following and focus on creating something that’s uniquely yours. It might not be easy at first, but by staying true to your own style and voice, you’re laying the groundwork for something that could be even bigger. You never know when your original content might go viral, setting the trend instead of just following it. Originality may take more effort, but this will go a long way in growing your profile that people want to keep coming back to.

Value >>> Aesthetic
Sure, a pretty feed is eye-catching, but if your content doesn’t offer value, people won’t stick around. Whether it’s tips, inspiration, or entertainment, focus on giving your audience something that improves their day. Aesthetics are important, but providing value will keep your followers coming back for more.

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