Consumers now believe in the authentic recommendations of their favorite influencers. Before making any purchase decision, consumers find trustworthy to
Brand owners have found new ways of marketing their products and services and one of them is through social media.
The marketing era of increasing networks and technologies is greatly influenced by the Influencer marketing potential. Even though cost-effectiveness and
According to a Headstream survey, consumers who like a brand’s origin story are 55% more inclined to purchase it. Engaging
Business-to-business (B2B) marketing is a field that is always changing. New platforms, systems, and trends for marketing to businesses are