According to a recent report, 97% of buyers browse online while looking into local goods and services. Approximately one in four online searches are made by customers looking for nearby businesses.

The majority of individuals use search engines like Google, Yahoo, and Bing to find these goods and services in their neighborhood. Below, we go over local SEO tactics and other ways to boost your online visibility so you can attract this traffic.

Content Marketing Strategies to Boost Your Business’s Online Presence

How do you improve your business’s online visibility, making sure that your intended audience can find you when they browse the web and draw them to your establishment?

Improve Your Online Visibility on Google and Other Search Engines by Using Website Optimization

You desire to appear in the top ten results when a potential client searches for the local good or service your business provides. For that, use the right keywords on your pages, and abide by Google’s guidelines for using sitemaps and other tools that notify internet users of the existence, content, and updates of your website.
Make your company’s information visible and clear. Even though it seems straightforward, a surprising number of firms fail to make it simple to find their contact information. You must include:

1.Business name
2.Place; including state and city
3.Information on how to get in touch, such as a phone number, email address and more.
4.A description of the goods and services
5.Operating periods

On your website, make sure this information is prominently displayed. It’s impossible to predict when a visitor will plan to do business with you. Therefore, don’t make it difficult for them to locate this crucial information.

Make Useful Content Available on your Pages

You must distinguish yourself from your competitors if you want to increase your web presence. Spend efforts producing engaging and timely material. Use useful content on subjects that will interest your readers to fill the pages of your website. This accomplishes two things:

Primarily, even though they may not be actively looking to buy anything at the moment, it draws people who are looking for such information. The more visitors you have and the longer they stay on your site, even if they never become clients of yours, the higher your Google ranking will be. Secondly, it exhibits your subject-matter expertise for your business.

Spend Money On social media and be friendly

Your company’s online exposure will now be assessed by whether your website has a human element to it on the internet.
Creating a web presence entail joining one or more social media networks, such as Facebook, Twitter, Google+, and LinkedIn, and encouraging your online contacts to engage with you there.

More and more individuals are turning to Facebook or Twitter to find out which businesses their friends and coworkers think are the best. Additionally, the positive signal generated by your engagement will raise your Google ranking.

The Final Thoughts

It doesn’t matter how modest your small business content marketing is, you can still implement most of the content marketing strategies listed above.

You’re well on your way to creating a great content marketing plan that will expand your audience and boost overall sales once you’ve effectively defined your customer personas.