Green marketing refers to environmentally responsible and eco-conscious marketing practices. It involves the marketing of products or services which are beneficial to the environment. Companies that involve themselves in green marketing oversee the processing, packaging, and distributing of the goods they offer for sale.

Green marketing practices fall under the environmental, social, and governance criteria. The ESG criteria is a set of socially responsible terms that organizations pledge to follow.

If a company is said to be participating in green marketing, it means that the company is consciously undertaking environmentally friendly processes such as the use of renewable energy in the production and sale of their company offerings.