Dentsu’s CXM – Create Generative AI-Powered Customer Experiences

Announcing their partnership with Salesforce, Dentsu and Merkle, Dentsu’s top technology-enabled, data-driven customer experience management (CXM) firm, said that they will provide marketing and commerce professionals with AI expertise. Businesses will be able to leverage Merkle GenCX, a generative AI solution, in conjunction with Salesforce Einstein GPT to help companies deliver, monitor, and optimise connected customer experiences.

Concerning Dentsu & Markle

Dentsu, a network that is built futuristically to assist clients with preparing new transformative possibilities and establishing fresh avenues for sustainable economic development with a deep forecasting. It supports modern innovation of people-centred approach while assisting with insights into brand integration, commerce, and content experiences.

An industry leader in data-driven customer experience management (CXM), Merkle, a Dentsu business, focuses on providing distinctive, customised consumer experiences across platforms and devices. To optimise the value of their client portfolios, Fortune 1000 firms and top nonprofit organisations have worked with Merkle for more than 30 years.

A foundation for customer contact that is unrivalled is provided by the company’s reputation in technology, data, and analytics. To assist businesses in creating strategic and individualised marketing plans, it captures client insights. Improved marketing outcomes and competitive advantage are generated by its combined capabilities in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions.

The Initiative Taken

Businesses can take advantage of this fantastic chance to combine client engagement with AI-driven data to understand the pertinent scope of requirements. Businesses utilising Salesforce Einstein GPT will aid in accelerating business outcomes for executives in marketing and commerce by leveraging Merkle GenCX.

Working with Salesforce will provide Dentsu and Merkle the chance to produce useful AI-driven insights from reliable first-party data, enabling them to execute more individualised, automated, and successful campaigns. The businesses that look for a technology to engage with their customers and to know about their needs and requirements with proper interaction, this technology works best.