Believe it or not, no matter how many followers an influencer has, if they are not trying to be relatable
What brands want- Influencer Relationship management (IRM) Influencer Relationship Management! IRM? Is there a need to manage influencers too? We
Advertising, at its core, is more than just a message, an emotional trigger which persuades people to take action either
We all are fans of some brands. There’s something that connects us with the brand and its audience. It might
If only it were that easy. In a swarming marketplace, simply having great products isn’t enough. Brands face fierce competition,